Case Study 1 - Wild Bloom Coffee + Sweets
Branded packaging and signage
The Story
Wild Bloom Coffee is a mobile coffee shop based out of Colorado, USA and was founded by two moms who share a love for coffee. Originally started as a hobby, the two friends purchased a mobile trailer and began volunteering at local events on the weekends. What they thought was a fun hobby turned into a high demand business that brought them to many pop-up events where people began following them to get their signature coffee. There was a real need to not only expand into a physical shop, but create something that felt unique and different while honoring their passions: Coffee, and supporting local working moms and giving back to their community.
How we worked our magic
Tone + Tactic took their original logo and revamped their entire brand. They originally started out with just doing specialty coffee drinks but later wanted to expand into baking and supporting local bake shops. Through our 90 minute brand strategy workshop, we worked together to refine their target audience, mission, vision, values and Unique Value Proposition. We delivered a comprehensive Brand Guidelines document and created an interior concept for their shop. Small details such as lavender-scented aromas, embossed packaging, and a branded music experience further enhances their clients' experience while connecting with others and enjoying a beautiful lavender-inspired latte.
Brand Archetype: "The Caregiver" fits wonderfully within this brand as it focuses on compassion, comfort, community and nurturing.
Newly refined mission - "Built on friendship, we create welcoming coffee experiences that foster connection, comfort, and community in everyday life"
Newly refined values - "Connection, Comfort, Community"
Concept Interior Design
Color Palette
"We are absolutely in love with our new concept! Working with Tone + Tactic was such an easy process and felt like such an experience the entire time. Words cannot express how excited we are to continue in our journey. THANK YOU for bringing our jumbled thoughts into a reality!!"
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Servicing all across the US
Based out of Metro Detroit, MI, USA
For business collaborations or general questions, please contact us at toneandtactic@gmail.com