Core Services
BRAND STRATEGY
Before we design how your brand looks, we define what it means
Strategy may include:
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Brand discovery + clarity workshops
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Business and brand positioning
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Brand audits
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Audience Archetypes
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Competitive landscape analysis
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Brand positioning
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Mission, vision + values
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Unique value proposition
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Brand personality
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Brand voice + Messaging direction
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Customer experience strategy
VISUAL IDENTITY
We turn your strategy into a brand people recognize before they read your name
Visual Identity may include:
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Custom logo systems
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Color + Typography
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Brand icons, patterns + textures
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Visual mood + aesthetic direction
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Packaging + menu concepts
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Comprehensive brand guidelines
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Digital + social media direction
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Custom website design
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Social Media Kits + branded collateral
SPACE EXPERIENCE
Where the strategy and identity translate into an immersive space that feels connected to your brand
Space Experience may include:
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Brand experience narrative
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Customer + guest journey concepts
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Conceptual space planning
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Spatial storytelling
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Material + finish direction
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Furniture + styling direction
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Lighting mood + atmosphere
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Environmental graphics + signage concepts
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Signature feature moments
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Brand-Integrated art + styling
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Sound + must direction
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Scent direction
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Touch + material experience
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Taste related experience
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3D Renderings + visualization
PACKAGE DEALS
BRAND FOUNDATIONS
For the business owner who needs clarity
What's included:
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90-Minute brand discovery workshop
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Competitor landscape snapshot
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Brand positioning statement
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Unique value proposition
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Audience Archetype profile
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Mission/Vision/Core values
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Brand personality
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Brand voice
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Business clarity report
OUTCOME:
You will understand exactly who your brand is, what makes it strategically different, how to talk about it, and who you are targeting
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SIGNATURE IDENTITY PACK
For businesses ready to look established, cohesive, and visually unforgettable
What's included:
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Everything in Foundation PLUS:
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Full custom logo suite - Primary, secondary, and submark
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Color palette & Typography
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Branded icons, textures, patterns
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Social media starter templates
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Brand icons, patterns, and textures
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Packaging or Menu direction
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Visual direction mood board
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Brand Guidelines PDF
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Website design
OUTCOME:
You will have full brand clarity and a Brand Guidelines PDF you can easily hand off to a designer or social media manager to keep your brand cohesive across all touchpoints
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THE ATMOSPHERE EXPERIENCE
For physical locations who want a fully immersive space and brand
What's included:
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Everything in the Signature Identity Pack PLUS:
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Interior concept narrative
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Brand atmosphere/customer experience strategy
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Spacial storytelling
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Featured moment concepts - Instagrammable moments, signature materials, lighting mood, scent and music direction
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Space planning ideas
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3D Visual concepts
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Environmental graphic concepts
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Furniture styling inspiration
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Finish and material direction
OUTCOME:
Full brand clarity, a full visual identity system, and a fully designed interior concept design ready to pass off to an architect, builder, or contract furniture dealer
GET IN
TOUCH
For client inquiries only*
FILL OUT THE FORM TO GET IN CONTACT WITH US - WE ARE HAPPY TO ANSWER ANY QUESTIONS!
Servicing all across the US
Based out of Metro Detroit, MI, USA
For business collaborations or general questions, please contact us at toneandtactic@gmail.com