I'm a certified Brand Strategist and Interior Designer with more than 10 years of creative design experience. I graduated with my Bachelor’s in Interior Design from EMU and obtained my Brand Strategy Certificate from CMU. Creativity has always been one of my strengths, and I fully believe in the power of storytelling.

My journey began in residential interior design where I loved being able to enhance the places where people lived and made precious memories with their families. In 2020, I opened my own design firm Design Delicacy - Just weeks before the pandemic shut the world down. I worked with clients across the U.S. and internationally to help them create their dream spaces despite the pandemic challenges. I fully understood what it meant to run a small business and all of the hard work that comes with it.  I later began working in commercial design with small businesses out of Detroit, MI and helped them to pioneer creative design ideas for their workplaces. I was exposed to branding and how it made such a powerful impact on small businesses. My design work expanded into the hospitality world working on hotels and restaurants which was my favorite. I realized the impact storytelling had on a space, but most importantly on a businesses’ ability to emotionally connect with their target audience - In fact it’s a crucial piece of their success. I later opened Tone + Tactic to help small businesses be successful in not only beautiful spaces or pretty graphics, but their business strategy which is the most important piece behind their business. I fully understand branding, spacial challenges as it relates to design, and what retains and attracts people to come back to a business. I also know the struggles of owning a small business all too well, and I am very excited to be on this journey with you to help tell your story!